Less hocus pocus,

more pragmatic,
user-centric design of digital experiences.

See how I can help

Services

I’m an independent UX/UI designer with over 18 years of experience in designing digital services and products for all common platforms in dozens of industries, in collaboration with trusted companies all over the world.

Customer journey mapping

Innovate ideas worth pursuing

Together with you and your experts we plan and organise a one-week long design sprint, in order to innovate and validate service or product ideas for further concepting:

Day 1.  Defining the problem we aim to solve.
Day 2.  Ideating potential solutions to the problem.
Day 3.  Prioritizing and picking the best solution.
Day 4. Crafting an interactive prototype for the solution.
Day 5.  Validating the prototype with end-users.

Duration: 2 – 3 weeks

Draft a service concept and prototype 

A service concept describes the vision, goals, target users, opportunities and user scenarios of the service. A concept is needed for every new service and is useful in supporting sales and investment decisions.

Together we clarify your vision and business goals for the service. We identify the users who will be most impacted by the service. Then we gather understanding about the users’ needs, challenges and behaviour by discussing with your experts and by researching the users. Together we use the insights to ideate solutions, that I will turn into an interactive prototype. Finally, I test the prototype with users and refine it based on the feedback.

Duration: (depends on the scope)

Create development-ready designs

Development-ready designs detail all the features and interactions of an entire service or product, including visual specifications and assets, so that they can be handed over to developers. The handover can be made in parts, which suits for agile projects, or in full.

After drafting the service concept, we define all the details and the visual style of the service together with you and your experts. I then turn the concept and the definitions into an interactive prototype and validate it with end-users. Through continuous collaboration with developers I will ensure the technical feasibility of the designs and visual quality of the implementation.

Duration: (depends on the scope)

Define your customer experience roadmap

Together with you and your customers, we map the steps of the entire customer journey through all the relevant services and touch points, in order to identify the most crucial moments in the experience. Based on the findings, we build a vision and roadmap for making the experience better and memorable.

Duration: 6 – 8 weeks

Evaluate the usability of your service

I will go through in detail the user interface of your existing service or product, in order to identify issues that violate broadly applicable design, usability or accessibility principles. As an outcome, you’ll get a report of the findings with concrete, visualized improvement recommendations.

Duration: 3 – 5 days

Validate your service with users

I will test and validate your existing service or product with 5 end-users, in order to identify substantive and structural flaws, and to validate how well it meets the expectations of users. As an outcome, you’ll get recordings of the sessions and a report of the findings with concrete, visualized improvement recommendations.

Duration: 3 – 5 days

I can also work as your outsourced team member with a tailored scope.

Selected work

An online database of up-to-date legislative and other judicial information for a Finnish media company

Legal services

An online database of up-to-date legislative and other judicial information for a Finnish media company

A social TV and second-screen experience for the audience of a Latin American television network

TV broadcasting

A social TV and second-screen experience for the audience of a Latin American television network

Video-focused mobile news apps for an American Spanish language broadcast television network

News services

Video-focused mobile news apps for an American Spanish language broadcast television network

A car instrument cluster and an infotainment display concept for demonstrating the potential of a cross-platform development toolkit

Automotive

A car instrument cluster and an infotainment display UI for demonstrating the potential of a cross-platform development toolkit

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Due to strict confidentiality agreements, I’m unable to present most of my work in public. To see my work, please get in touch.

Expertise

Industries

Automotive

  • A car instrument cluster and an infotainment display concept for demonstrating the potential of a cross-platform development toolkit

Construction

  • A digital tool for managing construction projects: agreements, contractor chains, workforce, work permits and safety on worksites
  • A mobile platform prototype for serving the residents of a building

Education

  • A website for a private polytechnic
  • A website for a vocational school

Finance

  • A mobile app for tracking investments

Healthcare

  • A web service concept for managing occupational safety

Industrial

  • An energy management system for large production and industrial plants, electricity distribution companies, and also power plants
  • A design system for a global leader in power and automation technologies
  • A plant asset management and condition monitoring tool for global stainless steel manufacturer
  • Focus areas for a digital strategy

Insurance

  • Digital tools for managing the business risks of disability and pension costs
  • A web portal for promoting life insurances
  • A web style guide for a pension insurance company
  • A digital customer experience concept for a pension insurance company
  • An online database of up-to-date legislative and other judicial information for a Finnish media company

Media

  • A social TV and second-screen experience for the audience of a Latin American television network
  • Video-focused mobile news apps for an American Spanish language broadcast television network
  • A digital platform for distributing and reading commercial business magazines and books
  • Mobile apps for a trade newspaper

Mining

  • Hoist control and monitoring HMIs for mining
  • A tool for optimizing the metal processing quality and cost with machine learning

Recruitment services

  • Digital tools for tracking applications & managing recruitments
  • A job portal and  network for professionals
  • A website and a content management system for a recruitment company

Retail & trade

  • The future of mobile payment and delivery concepts for a Finnish trading sector pioneer
  • Renewed product search and payment experience prototype for a Finnish network of retail companies
  • A web service concept for the customers of an optical retail company
  • An electronic ordering system for a beverage company
  • A mobile website for a shopping mall

Telecommunications

  • A graphical UI for configuring SAPC mobile data rules
  • A predictive network monitoring tool

Capabilities

  • Web
  • Mobile
  • Windows
  • TV
  • Embedded HMIs
  • Service design
  • User experience design
  • User interface prototyping
  • Design languages
  • Illustration
  • Usability evaluation
  • User testing
  • SEO
  • Web analytics
  • Design systems
  • Machine learning

Work experience

  • Tomi Kokkonen Design
    Independent UX/UI Designer, 2021 –
  • Idean / Capgemini
    Lead UX/UI Designer, 2019 – 2021
    Senior Interaction Designer, 2015 – 2019
  • Conmio
    Senior UX/UI Designer, 2013 – 2015
  • Soprano
    Senior Service/UX Designer, 2013 – 2013
  • Talentor Group
    Technology Manager, 2007 – 2013
  • Morning Digital Design
    Graphic Designer, 2005 – 2007

Education

  • Lahti Polytechnic
    B.Eng., Media Technology, 2005

Value

User-centered design

My approach ensures that the end result meets the needs of the users and is easy to use. It leads to a higher quality, shortens the development time and improves the documentation.

Persistency

You can count on me to stick to your project from start to finish. This eliminates the risks of designer changes that can lead to project delays and loss of valuable know-how.

No hidden or extra costs

I am able to provide services cost-effectively due to low overhead costs. The prices do not include project management costs or hidden costs to cover other projects.

You’ll know what you get

You always know beforehand the designer you’ll get, my capabilities and price, unlike when buying design from multi-person agencies.

No middle men

Working directly with me without middle men, like project managers, reduces extra communication and increases efficiency.

High technical feasibility

I speak the same language with developers. My technical understanding of different platforms reduces the risks associated with the technical feasibility of designs and increases efficiency.

Flexibility

I can work at the most suitable times for the project and you. My working hours aren’t limited to normal office hours or weekdays.

I care

I turned my childhood hobby into a career and my career into a business. I care about your design projects as they were my own.

"

Tomi creates outstanding, high quality design solutions delightfully fast. As a disciplined thinker he goes to the bottom of things and clarifies them before making solutions, which makes the solutions really solid. A visual designer is practically not needed with Tomi.

Mika Käki
Program Director, Idean

"

Tomi’s strengths are his deep know-how and ability to focus on the essentials. He is able to take advantage of his extensive experience, and also to quickly identify shortcomings of UIs, always justifying his improvement suggestions. Tomi is trustworthy and independent.

Marjukka Mäkelä
Head of UX, ABB

Contact

My LinkedIn profile

Tomi Kokkonen
+358 45 6717 012